Tuesday, February 05, 2008

"And They Haven't!"

That was the the line Mitt Romney repeated with a chorus of supporters during his speech tonight. Nothing against Mitt's desire to change Washington but Obama's "Yes we can," line is far superior. Rule number one in persuasive writing -- use positive language. Make people excited, not angry. Just a tip from a copywriter.

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2 Comments:

Blogger Dyre42 said...

Maybe Romney should hire Bob the Builder for a speech writer too.

11:48 PM  
Blogger Alan Stewart Carl said...

Man, I didn't even think about that. "Can we build it? Yes we can!" ... You think a father of a four year-old would know that.

7:56 AM  

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